April 03, 2024 4:00 AM
Last modified date: April 03, 2024 9:09 AM
Mike Ifftner

The 10 Best Betting Sites: Online Bookmakers for April 2024

The Best Betting Sites UK & Top New Bookmakers For April 2024

Players looking for the best UK betting apps and sites who are looking for an exceptional range of bonuses and games should keep reading. We've compiled a list of the best sports betting sites for players to place their bets on, and when looking for a betting site, it's important to consider factors such as security and safety as well as the range of games and betting markets. All excellent sites featured in this article offer high-quality software and provide the best gaming experience. Keep reading to learn more about the best betting sites in the UK.

Best Betting Sites UK

There are many different betting sites available for customers in the UK, and choosing the best bookmaker to bet with can be a tough decision. Luckily, we have chosen a carefully thought-out list of the best betting sites available:

18+ Gambling Can Be Addictive. Please Play Responsibly. BeGambleAware GamStop Gambling Commission


bet365 is one of the world's largest bookmakers and is certainly well known for its brilliant sports betting platform. bet365 keeps its players enticed with vast betting markets, including horse racing, eSports and casino. There is something for everyone. Additionally, the site offers superb bonuses, including the best competitive odds and free bets. bet365 are currently offering new customers a bet £10 get £30 in free bets bonus. With licensing from the British Gambling Commission, players can rest assured that they are in safe hands.

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply.


William Hill

William Hill is an extremely popular bookmaker amongst sports betting fans. The site offers a large selection of sports betting markets, including football, cricket and WWE, all with brilliant odds. As well as this, there is a great game variety to suit all players, with types like live casino, vegas and bingo. One of the brilliant features at William Hill is its live betting option where players can place their bets on matches in real-time. They can also live stream their favourite sports through the site. William Hill is currently offering a brilliant bet £10 get £30 offer for new players.

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply.



The priority at Betfred is to provide its customers with the best online betting site experience. The site has a fantastic range of bonuses and game varieties to suit all customers. Some of these bonuses include Acca insurance, best odds guaranteed and enhanced odds, all providing users the potential to win some great prizes. Betfred also offers speedy withdrawals so users do not have to wait unnecessarily to receive any winnings. The payment method variety is certainly not sparse; with reliable methods like Neteller, Visa and Skrill, everyone is covered. This fantastic site offers a brilliant new customer bonus where players have the opportunity to claim £40 in free bets when depositing and wagering £10.

New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.



BetVictor is one of the longest-running sportsbooks in the UK; with many years of experience within the industry, players can expect only the best online betting experience. The site's strong reputation is down to its brilliant selection of games and bonuses, including free bets and welcome bonuses. The site also offers extremely competitive odds on football, like the English Premier League. Another great feature of the BetVictor site is its BetVictor loyalty club, where members can get frequent free bets by simply placing wagers. New customers at the BetVictor site are in for a treat, with the current welcome offer bet £10 get £40 in free bets!

18+ New customers only. Opt in, bet £10+ at odds 2.00+, in 7 days. No cash out. Get 4x £10 Free Bets on selected events. 7 day bonuses expiry. Card payments only. T&Cs Apply, see below. begambleaware.org | Please gamble responsibly



As one of the most well-known bookmakers in the UK, Betway certainly lives up to its reputation. Its coverage of the biggest sports as well as sponsorship of the biggest sporting events of the year, makes it extremely popular with sports bettors. Users looking for easy-to-claim and rewarding bonuses should visit Betway, which offers promotions like sign-up offers and daily odds enhancements. If you prefer playing on the go, Betway has you covered with its fully-optimised mobile site and app. New customers at the Betway site can look forward to a brilliant new customer offer of a £30 matched free bet if your first acca loses.

*New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply.



Established back in 2012, Bet UK has created a fantastic betting site that caters to all kinds of bettors. Their vast array of game types, markets, and fantastic bonuses. An example of the brilliant bonuses on the site is Bet UK’s current new customer offer, where players bet £10 and get £30! This welcome offer triples the player's first bet amount; amazing right? Another great feature of the site is its live stream feature, which allows users to watch their favourite sports, including football and horse racing live streams. Visit Bet UK to relish in its brilliant promotions and potentially win big.

New customers, opt-in and deposit within 7 days, and settle a £10 minimum bet at odds of 1.5 or greater, to be credited with 3x £10 free bets. Free bets must be used on 4 or more selections with odds of 1.3 or greater, stake not returned. T&C’s Apply.


Virgin Bet

Established in 2019, Virgin Bet is a relatively new online betting site that has certainly made a great impact in the industry. Branded under one of the most well-known names, Virgin Bet has lived up to expectations and delivers a brilliant selection of games and betting markets like football, cricket and the NFL. Players can enjoy these sports through the live-betting feature to add some excitement. The site certainly is not shy of offering its customers brilliant promotions, with bonuses like welcome offers and price match guarantees, all with the potential to earn great prizes. The current welcome offer at Virgin Bet is bet £10 and receive £20 in free bets.

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Full T&Cs Apply. Bet Responsibly. BeGambleAware.org. 18+


LiveScore Bet

LiveScore Bet is fresh to the scene; being established in 2020, it has since impressed users with its high-quality site. With licensing from the UK Gambling Commission and the government of Gibraltar, users can rest assured that they are in good hands at LiveScore Bet. Sports bettors are in luck as the site offers a comprehensive range of markets, including football, horse racing and rugby, all with great betting opportunities. The customer support service at LiveScore Bet is excellent, and can be contacted via email or live chat to help with any user queries. New customers at the site can relish in the brilliant bet £10 get £20 welcome offer.

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Full T&Cs Apply. Bet Responsibly. BeGambleAware.org. 18+


Mr.Play - bet £10 get £10

Mr. Play is a fantastic platform for sports betting lovers and regular and rewarding promotions. This easy-to-navigate site only adopted its sports book in 2019 and has since expanded its brilliant sportsbook with markets including football, cricket and horse racing. Users can enjoy live betting on their favourite sports to get stuck in on the action. To suit every player, there is also a variety of game types, including scratchcards, live casino and video poker. The payment methods at Mr. Play are also vast, with secure methods like Visa, Trustly and PayPal to choose from. New customers at Mr. Play can participate in the brilliant bet £10 get £10 in free bets welcome offer.

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Full T&Cs Apply.


18+ Gambling Can Be Addictive. Please Play Responsibly. BeGambleAware GamStop Gambling Commission

How to sign up to the Best UK Betting Sites

Creating an account with one of our recommended best betting sites is extremely straightforward and can be completed within minutes. Follow our simple guide below to get started and set up your account.

  1. Begin by choosing one of the best UK betting sites from this article and select the link to get started
  2. Next, begin registration by selecting ‘join now’ at your chosen betting site
  3. Complete the registration form by filling in personal information, including full name, email address and bank details. All information is secure with our recommended sites
  4. If required, enter a promo code now
  5. Choose your preferred payment method and begin by making your first deposit to add funds to your betting account
  6. Once you've confirmed your identity and completed all registration requirements, you can place your first bet!

What are our criteria for the Best Betting Sites?

When choosing the best UK betting sites, it is important to look for certain qualities to ensure the best customer experience. We've thoroughly checked each brilliant site featured in this article to ensure they include features like a comprehensive range of betting markets and optimum player safety. Keep reading to discover what to look for when choosing your next betting site.

Range of sports/betting markets

The best UK betting sites will offer users a great range of sports and betting markets to suit everyone. All sites featured in this article provide a comprehensive range of sports coverage for all major events, with many betting markets to choose from. These betting markets include football, golf, cricket and horse racing. Since sports betting is the main focus of most betting sites, they must cover all types of sports. The best sites will also offer live streaming options so users can keep up with the big game whilst placing their bets. The brands in our selected list are also some of the best football betting sites available on the market so be sure to check them out for great odds and bonuses.

Competitive odds

To ensure users are getting the best value for money as well as the potential to earn the best prizes, we look for betting sites that offer the most competitive odds. The best betting sites should provide competitive odds and give users a good idea of who the favourites so they can place their bets. Players can rest assured that all sites in this article offer competitive odds. Therefore, players should look for a range of odds that cover all betting markets and are competitive.


A betting site will not get very far if users do find confusing and hard to navigate. The best betting sites will offer ease of use to its players as well as high-quality software to avoid slow loading screens and frustration. All sites featured in this article are provided by some of the biggest names in the industry, so users can expect a high-quality experience and easy-to-navigate sites with a clear layout. The mobile sites should also be equally usable, with features like face ID and quick loading times.

Bonuses and Promotions

The bonuses and promotions on offer at a betting site are a big decider in a user's experience. The best UK betting sites will provide its users with a great selection of exciting and rewarding bonuses to keep players enticed. Some common bonus times found at betting sites include welcome bonuses for new customers and loyalty bonuses. Welcome bonuses are specifically important as they are a great way for players to boost their bankroll when playing at a new site. This article lets users find generous welcome bonuses and ongoing promotions at all betting sites.

Payment Method Options

All of the best UK betting sites must offer its users a wide range of reliable and secure payment method options for depositing and withdrawing funds at a site. Users can rest assured that all of the best betting sites listed above offer a variety of trusted methods. Some payment options to look out for are Visa, PayPal, Skrill and Neteller. All methods offer speedy deposits and withdrawals, so players do not have to worry about long wait times.

Player Safety and Security

One of the most important factors we consider when recommending the best UK betting sites is the safety and security of players when partaking in a site. All sites listed above have licensing from the most reliable commissions, including the government of Gibraltar and the UK Gambling Commission, so users can rest assured that they are in safe hands. Having valid licensing and regulation proves that a betting site has met all requirements of being a reputable site. Players' personal information is also kept secure as sites adopt SSL data encryption technology.


A site's speed is an important part of the ease of use and ensuring users receive the best gaming experience. Nothing is worse than a slow site interrupting your sports betting flow, so users will be pleased to hear that all betting sites featured in this article hold the best software. This means the site speeds are fast, as well as the graphics and layout of the site. Check out our recommended best UK betting sites to experience quality gaming.

Types of Bonuses

Bonuses are a large part of a user's experience at an online sportsbook and can give them the potential to earn some huge prizes. Various types of bonuses can be found at our recommended sites, and it is important to know what each one offers in order to choose the right one for you. Keep reading to find out more.

No deposit free bets

Free bets are one of the most common bonuses found at an online betting site and are popular as they allow users to try out games and sites without parting ways with their own money. No deposit free bets are where lucky users can receive free bets from a bonus without the need for making an initial deposit to claim them. Usually, users are required to create an account to claim no deposit free bets. Visit one of our recommended betting sites to claim no deposit free bets!

Loyalty bonuses

Loyalty bonuses are offered to loyal customers and can be a part of VIP schemes. Therefore, the more a user plays and partakes in a betting site, the more they will get rewarded. Loyalty bonuses can award bonus prizes such as bonus funds and free bets for users to use on their favourite betting sites. VIP schemes regularly reward members with loyalty bonuses. Visit one of our recommended betting sites to potentially earn some great prizes.

Welcome bonus

Welcome bonuses are prominent at all betting sites and are one of the most popular bonuses to claim. Welcome bonuses are primarily for new customers at a site and are rewarded after new users sign up to a site and either enter a bonus code or make their first deposit. Various prizes can come from welcome bonuses such as bonus funds and free bets. All sites in this article offer generous new customer bonuses that are extremely simple and quick to claim. Welcome bonuses are a great way to boost your cash flow at a site.

Free bets

Free bets are commonly rewarded at most betting sites and can as part of various types of bonuses as a reward. Free bets are a great way to try out a betting site or market without using your money. Also, users can still potentially win some great prizes using free bets. To claim free bets, users may be required to create an account with a site or make a qualifying first deposit. Additionally, some free bet offers may not require a deposit, which users often favour. Visit one of our recommended best UK betting sites to try out a free bets bonus today!

Best Betting Sites on iOS

Mobile betting is becoming increasingly popular due to its convenience and ease of use for players who wish to play on the go. All UK betting sites featured in this article are fully mobile-optimised and offer its users either a mobile site or app. The mobile betting sites offer all of the same excellent features as the desktop sites, like the brilliant bonuses and an excellent range of sports betting markets. Users with iOS devices can download the best betting apps from the App Store within minutes, as well as access the mobile site through their devices.

Best Betting Sites on Android

Android users can also enjoy the perks of mobile betting and can access their favourite betting sites anytime, anywhere. Android devices using a mobile betting app can download it from the Google Play store and access the mobile site through their device. All of the best UK betting sites featured in this article are applicable to Android devices and provide the best quality mobile betting sites and apps for users to enjoy.

Betting Sites FAQs

Do online betting sites offer mobile apps?

Most of the online betting sites featured in this article offer a fully optimised mobile betting app for users to play on the go. Not all do however, so it is important to check this. Whilst some do not offer an app, all offer brilliant mobile-optimised betting sites.

What are the best online betting sites?

All betting sites we recommend in this article are the best in the UK and have been thoroughly checked for qualities, including a large range of sports markets, great bonuses and security. Try out one of our recommended sites to earn some great prizes.

Do online betting sites offer free bet bonuses?

Absolutely, free bet bonuses are advantageous to users of online betting sites. These can be redeemed as part of bonuses or through VIP programmes. They are excellent for users who like to test out a website or game without having to pay for it.

Is online sports betting safe?

Sure, it's very safe to bet on sports online at the websites we recommend. All of them possess legitimate licences from authorities, including the Gibraltar government and the UK Gambling Commission.

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