April 12, 2024 8:00 AM
Last modified date: April 12, 2024 9:20 AM
Mike Ifftner

Best Football Betting Sites UK 2024 - Top Sports Betting Sites and Free Bets for Football

There is no hiding that football plays a huge part of people's lives, from watching the Premier League to League 2, Football in the UK brings together millions of fans across each season to support their clubs in a hope for silverware at the end of the campaign.

With over £1 billion predicted to be spent each year on just Football betting alone in the UK, it's without question that the nation is passionate about this sport. With continuous games and different competitions throughout the year, the best UK betting sites offer customers some fantastic opportunities in regards to welcome bonuses, free bet offers and extensive ranges of betting markets.

Throughout this article, we take a look at our choice of what we believe to be the best football betting sites, what you can expect to find at these sportsbooks and how we decide what makes a top football betting site.

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Best Football Betting Sites UK

There are many different football betting sites available for customers in the UK and it can be a really tough decision to choose the best bookmaker to bet with. Luckily, we have chosen a carefully thought out list of the top football betting sites available:


Bet365 is without question one of the UK's most popular football betting sites available. bet365s extensive range of sports markets and football betting options make this great betting site a valuable option for players looking for competitive odds and bonuses. Bet365 provides the opportunity for the customer to also claim a brilliant bet £10 get £30 free bets offer. Players can claim this when signing up as a new customer. T&Cs Apply.

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply.


William Hill

William Hill is another one of the best football betting sites in the UK. Customers can rest assured that they'll get a great service when it comes to betting here with a large range of football markets on offers and a great bet £10 get £30 welcome bonus available when signing up as a new customer. William Hill offers customers some fantastic features and a various range of payment options so players can use a method that suits them. Players can bet on match results, exact score lines, total cards and more here. T&Cs Apply.

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply.



Betfred holds one of the best ranges of football betting markets in this list, providing odds on almost every top league in the world, spanning from the Premier League to the Argentine Primera División. Betfred have built strong rapport with customers offering a great range of betting options and exciting odds. A great feature of Betfred is that customers can use the ‘In-Play’ feature to bet during the course of a football match. A generous bet £10 get £40 free bets bonus is available for new customers to claim when signing up for the first time. T&Cs Apply.

New 18+ UK customers only. Register using the promo code WELCOME40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.



With football being one of the favourite sports betting options available to customers, BetVictor gives customers an endless array of football betting markets. Some of BetVictors most notable betting options include live in play betting, bet building and provides customers with some exceptional bet boosts. Esports football betting is provided here with the opportunity to bet on some of the best eSports football players online. New customers signing up for the first time have the opportunity to claim a bet £10 get £40 in free bets, available for use on all top football markets. T&Cs Apply.

18+ New customers only. Opt in, bet £10+ at odds 2.00+, in 7 days. No cash out. Get 4x £10 Free Bets on selected events. 7 day bonuses expiry. Card payments only. T&Cs Apply, see below. begambleaware.org | Please gamble responsibly.



When it comes to the best betting sites, you are looking for a sportsbook that can offer you the entire package. With football matches and leagues being covered across the world, customers can find themselves a serious range of betting options for every game. Players can expect to find betting options for over/under goal totals, both teams to score and match results. A £30 matched free bet will be credited back to new customers if their first Acca loses as part of Betways welcome offer. T&Cs Apply.

*New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply.



The amount of football betting markets available really makes BetUK stand out from much of its competitors. From Premier League football betting, to regional league football betting in Germany, the varieties of different football betting options are huge. To be one of the best football betting sites, you need to offer variety and BetUK has it. New players signing up to the betting site for the first time are able to bet £10 and receive a £30 free bets bonus offer. T&Cs Apply.

New customers, opt-in and deposit within 7 days, and settle a £10 minimum bet at odds of 1.5 or greater, to be credited with 3x £10 free bets. Free bets must be used on 4 or more selections with odds of 1.3 or greater, stake not returned. T&C’s Apply.


Virgin Bet

A huge known brand globally, Virgin is not necessarily a name you would associate with online sports betting. Having said that, they have quickly gained huge popularity among online sports bettors with an increase to their interests in football betting. Price boosts and a great selection of competitive odds allow customers the opportunity to bet across a whole range of different football betting markets. New customers can claim a £20 free bets offer when they deposit and wager an initial £10. T&Cs Apply.

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Full T&Cs Apply. Bet Responsibly. BeGambleAware.org. 18+


LiveScore Bet

LiveScore Bet is well known for its large sportsbook selection available to its customers. From Horse Racing and Football Betting, to odds on Futsal and Politics, there is a huge range of betting options available to players. LiveScore Bet offers some great competitive odds and a selection of interesting promotions. LiveScore provides customers with the opportunity to claim a bet £10 get £20 in free bets welcome offer when signing up as a new customer. T&Cs Apply.

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+



Predominantly a top online casino site, Mr.Play also offers customers of its site a great sportsbook section with hundreds of betting options with a large range of sports to wager on. You can find a bet £10 get £10 free bet welcome offer at Mr.Play which will require new customers to deposit and wager a minimum of £10. To find out more about this offer, click the link below and read the terms and conditions. T&Cs Apply.

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Full T&Cs Apply.


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How to sign up to football betting sites and claim free bet bonuses

There are many factors to take into consideration when signing up to one of the best football betting sites and whether or not it is worthwhile. Customers look for simplicity and an easy to use platform. Here we take you through some of the steps on how you sign up to a football betting site.

Choosing a football betting site

Choosing the right site for you is probably the hardest part of the process. Customers must decide what they are looking for in an online betting site. Above, we have explained in some detail about each individual brand that we believe has something unique to offer to its customers. These bookmakers offer some of the best free bet offers and it is up to the player to choose what site is right for them.

Signing up to the bookmaker

Once you have chosen your preferred bookmakers, you can head to their sign up page by selecting one of the links above for that brand's sign up offer. This will direct you to the correct sign up page and customers will be able to start the process of signing up. New customers are required to create a unique username and password when signing up for player protection and should provide accurate details for the information required.

Claiming a free bets offer

When signing up, you may be required to input a promo code for the specific welcome offer and you can usually find this in the offers T&Cs. If not then don’t worry, you might not need one, but be sure to check the terms before signing up to anything so that you are fully aware of what is required. Customers will be expected to deposit and wager a minimum qualifying amount on a sportsbook of their choice unless stated otherwise. Once the initial wager has been settled and the terms and conditions have been satisfied, only then will the customer's account be credited with any free bet tokens. Customers must be 18+ in the UK or older in order to sign up for an online sports book.

Types of Bonuses

Bonuses and promotions are some of the most important aspects for players when it comes to online sports betting. Customers sometimes will sign up simply for a bookmaker's welcome bonus or current promotion on a specific event. Below we've listed some of the most popular types of bonuses available at the best betting sites and what they mean.

No Deposit Free Bets

One of the best free bet offers available to customers in online sports betting, no deposit free bets are what all sports bettors look for when signing up to an online betting site or just as a regular promotion. No deposit free bets are exactly what they say they are. No deposit is required in order to be able to claim free bets, but it is always worth checking the terms and conditions of the free bet bonus to make sure.

Loyalty Bonuses

Loyalty bonuses are the best way to give back to customers who have been betting with a sports betting site for a long period of time. Loyalty bonuses are not a regular occurrence usually and they may only be received once or twice a year, however, they are often generous. A loyalty bonus will differ at every betting site and will offer different bonuses to customers. The main idea behind loyalty bonuses is to act as an incentive for player retention so the customer stays playing with that online betting site, hence why some may offer larger bonuses.

Welcome Bonus

A welcome bonus if the type of offer that you can expect to find at the best football betting sites. This sort of bonus is offered usually to new customers that are signing up to a sports betting site for the first time and may be credited with a free bets reward for joining that sportsbook. Welcome bonuses may come in the form of no deposit free bets, bet X get X in free bets, or sometimes in the form of enhanced odds boosts.

Another popular form of welcome bonus at the best football betting sites is often a 100% match deposit bonus. Sportsbooks may offer a 100% match up to a maximum amount, for example, if you deposit £20, the football betting site will credit your account with the equal total of £20.

Free Bets

Free bets are one of the most sought after bonuses you can find when it comes to sports betting. As mentioned above in our list of top football betting sites, the majority of these sites offer customers some of the best free bet offers when signing up as a new customer. Free bets are often available to use on online sports, especially for football. Make sure to check the offers terms and conditions to familiarise yourself with what is required for the specific offer.

What is our criteria for the best football betting sites?

Choosing the best football betting sites is not an easy task. It requires many factors and we have compiled a list of what we think makes a top online betting site. Below you can find some of the main criteria of which we judge a football betting site.

Range of football betting markets

Providing an extensive range of betting markets and football betting options is an absolute must when it comes to being one of the best football betting sites. Having the option to bet on a range of different competitions and outcomes really makes the difference between a top football betting site and not quite making the cut.

Competitive odds

The best football betting sites will offer some of the most competitive odds available. Providing customers with a range of competitive odds will create an exciting betting experience and enable players to get better value for money and greater return potentials. Football betting sites will also have specials and enhanced odds on certain events or outcomes.

Speed and Usability

Does the football betting site platform look good? Is the site easy to navigate? These are all questions that the customer will ask when looking for a top football betting site. Having a site that looks simple and is easy to navigate is one of the most important things when it comes to websites. Customers will want to find things easily and have the ability to access features without trouble. Speed is also a huge factor to take into account. If the site is slow, it may make things a bit awkward when it comes to in-play betting. If there are delays then odds may change and you may miss out on what you previously wanted to bet on.

Bonuses and Promotions

What does the online betting site give back to the customer? Bonuses and promotions are something that everyone is looking for in an online sports betting site. Bonuses and promotions are a great incentive in order to keep loyal customers who bet with specific brands and it is important to keep those offers updated. In this article you can find welcome bonus offers for new customers when signing up as a new customer to the site. These can be found above under the brands heading. T&Cs Apply.

Payment Method Options

Offering a wide variety of payment method options can be key when it comes to a customer making a decision on what football betting site to sign up with. Players may have a specific preference of payment method to use, whether that be PayPal, Visa, Mastercard or another method, it's important that the top betting sites accommodate for player needs.

Player Security

Player security should always be the biggest priority for football betting sites. Making sure that player details are secure and safe give great confidence in the user that they can trust their chosen brand. Signing up to an authorised and legal sports betting site is also important and customers should take time to research this before signing up and inputting any personal information.

Football Betting Markets and Types of Bet

One thing that all of the best football betting sites have in common is the huge range of betting markets available for customers. Football betting offers customers a wide variety of outcomes that relate to different outcomes in the game. Below you can find some of the more popular types of betting options available to customers.


More of a type of bet available for customers to use, football accumulators are an exciting way to bet on multiple games in one bet with the opportunity to increase the odds value by including more teams in the bet. For example, you may want to place an acca on the weekends football fixtures and you could place a bet on 6 teams to win, draw or lose. The more teams the higher odds.


Over/Under betting on football is a very simple thing that can be done on a range of events. More often than not, over/under outcomes will be seen to be placed on goals scored, amount of throw ins and corners. It comes down simply to personal preference and what the customer thinks will happen in the game. Do you think there will be over 2.5 goals scored? Do you think there will be under 6 total corners in the match?

Correct Scores

Betting on the correct scores can often be a hard market to wager on. It simply comes down to the match result and individual goals scored. If you guess the wrong score, you don't win, simple as that. Because of the exact precision needed for a bet to win in this form, the offered odds will tend to be higher. Likewise, you can also place correct score bets in the form of an accumulator having multiple results in one bet for multiple games. This will drastically increase odds.

Fouls Given and Cards Awarded

Customers at the best football betting sites can bet on the even more intricate outcomes within the game. Customers can bet on certain players to get booked in the game and the total amount of yellow or red cards that could be awarded throughout the match. The are also opportunities to bet on certain players committing fouls and bet on the amount given throughout the game also.

Football Betting Site FAQs

What are the best football betting sites available?

It can often be difficult to choose between the top football betting sites that are available. This post includes. a detailed analysis of the top betting sites, in our opinion, along with information on possible free bets and our selection process.

Do football betting sites offer live streaming?

Customers who wish to place in-play bets while watching games are increasingly likely to do so via live streaming on sportsbook websites or betting apps. If the bookmaker offers this service, it is wise to inquire about it before registering.

What are the most popular football competitions?

  • English Premier League
  • Uefa Champions League
  • World Cup
  • Sky Bet Championship
  • Spanish La Liga
  • UEFA Europa League

Do football betting sites offer free bets?

The easiest answer to this is that, yes, the best football betting sites regularly provide their customers, especially the ones who are new, excellent free bet bonuses and betting packages. Usually, sign-up incentives include free bets; we go over these in this piece.

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