April 03, 2024 8:00 AM
Last modified date: April 03, 2024 10:46 AM
Dean Carr

The Best New Betting Sites in the UK for April 2024

Online sports betting has been around for a significant length of time now, meaning there are many punters who have tried their hand at multiple sites for betting.

As such, finding new betting sites is something that many of us will want to do from time to time for various reasons. Be it to claim an exciting welcome offer, take part in selected promotions or simply enjoy a fresh change of scenery.

With that in mind, we have gone on a journey to find the best new sports betting sites in the UK that are available to be joined today. Our list features some of the newest betting sites to have emerged into the industry and only the best new betting sites around have made the cut.

Continue on to learn more about the best UK new betting sites that can be joined today.

18+ Gambling Can Be Addictive. Please Play Responsibly. BeGambleAware GamStop Gambling Commission

Best New Betting Sites UK


BetVictor is top of our list, in turn, thanks to their fantastic welcome offer. New customers that create an account with BetVictor are able to get £40 in free bets when they place a £10 qualifying bet.

18+ New customers only. Opt in, bet £10+ at odds 2.00+, in 7 days. No cash out. Get 4x £10 Free Bets on selected events. 7 day bonuses expiry. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly.



Next up is BetUK, who have made a big impression on the industry since entering the mix. New customers at BetUK are able to get £30 in free bets when they place a £10 bet upon creating their account.

New customers, opt-in and deposit within 7 days, and settle a £10 minimum bet at odds of 1.5 or greater, to be credited with 3x £10 free bets. Free bets must be used on 4 or more selections with odds of 1.3 or greater, stake not returned. T&C’s Apply.


LiveScore Bet

At LiveScore Bet, new customers can get their hands on £20 in free bets when they place a £10 qualifying bet on a selection at minimum odds of 1/2 or greater.

*New members. Offer not available 15/04/23. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Full T&Cs apply. Bet Responsibly. BeGambleAware.org. 18+


Virgin Bet

Virgin Bet boasts an identical welcome offer to LiveScore Bet’s that is seen above, with £20 in free bets given to new customers that place a £10 qualifying bet.

*New members. Offer not available 15/04/23. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+



The next on our list of the best new betting sites is Mr.Play, which has a £10 bet token on offer for new customers that sign up and place a £10 bet at odds of evens or greater.

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Full T&Cs apply.



Betway’s welcome offer for new customers is slightly different, as you are given up to a £30 matched free bet if your first accumulator bet loses. The size of the matched free bet will depend on the size of your initial bet, with a maximum return of £30.

New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply.


How We Choose The Best New Betting Sites

When it comes to selecting the best brand new betting sites there is a strict list of criteria that we have followed when assessing the strength of each brand that is listed above. Only the top choices have made it through the test. When it comes to sports betting, new sites are extremely coveted as they come with a number of benefits. Each of our listed new betting websites has passed with flying colours for each of the following features.

Welcome Bonuses

Welcome bonuses are one of the biggest reasons that sports betting fans will look to join a new betting site in the UK. Brand new betting sites will often look to make a mark in the industry by giving new customers the opportunity to claim a new customer offer that is more lucrative than the ones that can be found with the more established bookmakers, as a way of getting more of a foothold in the market.

All of the new betting sites that we have listed above have a welcome offer that can be claimed upon creating an account. Be sure to correctly follow all of the steps required to claim, which can be found in the offer terms and conditions. Welcome bonuses have become the industry standard in recent times and are one of the best ways of attracting new online players. The lack of this bonus may lead punters to look elsewhere.

Competitive Odds

We all want the maximum returns on our investments, which is why competitive odds are one of the most important factors for any bookmaker. If one betting site is offering 2/1 odds on a selection and the other is offering 3/1 for the same selection, there is no question which is the best site to use for that particular bet. As such, we've only included new sports betting sites that come with competitive odds that will see punters get the most out of their money. Sites that come with poor odds in comparison with the rest of the industry have not made the list.

Range of Sports

Having the ability to bet on a wide range of sports is essential to give players the most complete experience possible. While a significant proportion of a betting site’s customer base will be betting on the biggest sports such as football, horse racing and tennis, there are plenty of players that will want to place wagers on more niche events. Having the option to bet on smaller events like badminton, table tennis and volleyball, for example, will ensure that the betting site appeals to a wider audience base. If you are a fan of betting on more niche events, rest assured you are able to do so with the best new betting sites listed above.


More online sports bettors are betting via their mobile phones than ever before. Modern technology dictates that having a functional mobile platform is critical to the success of any online betting site. Mobile betting apps are extremely popular in this day and age and the new betting sites that we have found all have one that can be downloaded for free. To use it, simply use your login details created after clicking through one of the links above. For those who prefer not to have a betting app on their phone, we have also ensured that the mobile version of the betting sites is easy-to-use and is fit for purpose. The importance of mobile betting cannot be understated when ranking the best new betting websites in the UK.

Payment Options

The range of payment methods that are available with a betting site may not initially seem that important, but it can play a big role. The more payment options that are offered by a betting site, the easier it's for customers to make their deposits and withdrawals. All common payment methods such as debit cards and credit cards are accepted, while payment platforms such as PayPal, Skrill, Neteller, Google Pay and Apple Pay are all regularly used with betting sites. We have only chosen new UK betting sites that have a strong choice of payment options.


On top of a welcome bonus, we like to see a promotions page that is packed with special offers for existing customers to claim too. A strong promotions page continues to give players value long after they have played through the welcome offer and retains an interest in the bookmaker for a long period of time. A lack of promotions can give less incentive to continue coming back and that is why we have only recommended sites that have a strong promotions page for existing customers.

Customer Support

Should a player find themselves stuck for any reason at all, it is important that there are multiple customer support channels available. Customer support options that we like to see include live chat, email, telephone and social media support, as well as an FAQs page to quickly resolve the most common issues. Betting sites that lack in this department should generally be avoided as nobody wants to wait days at a time to get a response to a question or complaint.

Live Streaming

There are plenty of online bookmakers that now come with the option to live stream events that you are betting on. Some of the most popular sports to live stream include football, tennis and horse racing, with the latter being widely available throughout the UK and Irish season. Having the ability to watch an event that you have just bet on is a huge bonus for punters and betting sites that offer this function are more likely to retain players for that reason. More often than not, you'll need to place a bet on the event that you are interested in watching to unlock the live stream. This is especially handy for European football fans if they do not have access to view games abroad via their television.


The user interface is extremely important when it comes to new betting sites. The first time using a new betting site can be difficult initially as you work out the nooks and crannies of the site, but the best will make it easy to quickly pick up where everything is and how to complete simple functions like deposits and withdrawals and placing a bet. Sites with a poor, cluttered interface will be automatically ignored by prospective players.

Pros of New Betting Sites

Signing up to a new betting site in the UK has plenty of advantages when compared to one of the more established brands. One has already been mentioned in the welcome offer, which will often be more lucrative as a method of enticing new players to join. Joining multiple new betting sites will give players the opportunity to claim multiple free bets bonuses, while also testing the waters to see if their experiences with these bookmakers are more enjoyable than where they're currently placing their bets.

These new sites for betting also tend to come with excellent software and some of the easiest-to-use interfaces thanks to the new technology they bring with them. The main factor is to freshen up your betting and have a look around to see if there is anything better out there than what you are currently using. Online sports bettors will ultimately be doing themselves a disservice by not seeing what other options are at their disposal.

New Betting Apps

Technology now allows sports punters to place bets virtually anywhere on the planet and the most common method is via mobile. New betting sites need to keep up with the more established competition and one of the best ways to do that is by creating a mobile app for users to download and use on the go. New betting apps are emerging at a faster rate than ever before and you will be glad to know that each of the new betting sites listed above comes with a mobile app that players can download.

Betting apps are a modern favourite of punters wanting to place their sports bets thanks to the convenience and speed at which bets can be placed using them. They have become far more sophisticated in recent times and extremely easy to use, resembling a condensed version of the betting site. For the best experience on mobile, we would always recommend downloading your bookmaker’s mobile app, but the mobile version of the site is also a viable option.

New Football Betting Sites

Football is and will always be one of the most popular sports to bet on in the UK. It is by far the most-watched sport in the country and is the most popular sport overall. As such, it is no surprise that there is a huge emphasis on football betting markets with brand new betting sites looking to entice new players. There are plenty of new football betting sites emerging each year and we've included some of them in our list above.

These new football betting sites come with popular betting options attached to them, such as the bet builder function, which allows players to place bets on multiple outcomes taking place within a single game. Other popular options include cash out, which allows punters to take a percentage of their potential returns on a bet before it finishes, or even the option to live stream selected matches that you are betting on. In addition, most bookmakers have special offers dedicated to football bets.

New Horse Racing Betting Sites

Another one of the most popular sports in the UK is horse racing, with race meetings taking place nearly every day in the UK and Ireland. The nature of the sport makes it one of the most exciting to bet on and you will usually find horse racing front and centre of a bookmaker’s offering alongside football. There are a number of new horse racing betting sites available and they come with some tremendous horse racing-specific offers that can be claimed.

One of the best horse racing betting offers that can regularly be found is best odds guaranteed, which has become common with many new online betting sites. Under the terms of this offer, punters are paid out the best odds on a horse if the starting price is bigger than that was taken at the time of the bet. Other offers you can expect to see are extra each-way places on selected races, money back as a free bet if 2nd, 3rd or 4th and the opportunity to live stream the races that you are betting on.

New Betting Sites Bonuses

Free bets and bonuses are some of the best parts of betting online. With these, players are rewarded with extra opportunities to bet on their favourite sports and events, with the headline being the welcome offer. However, once you have played through the welcome bonus, it is important to know that there are additional bonuses that can be claimed as an existing customer.

New betting sites in the UK are often required to have more lucrative bonuses than the more established betting sites as a means of standing out more. When looking at the promotions on new betting sites you will be likely to see the following types of bonuses.

Free Bets

Free bets are the best way to attract online players. They are generally used as part of a welcome offer, but there are other ways to receive free bets. This could be after being enrolled into a loyalty club, or bookmakers may even give existing players free bets to use at their own discretion. The best new betting sites all come with the opportunity to claim free bets.

Deposit Bonus

Deposit bonuses are extremely common and see players rewarded with bet credits to a set percentage value of your deposit size. For example, if you deposit £20 on a 200% deposit bonus, you will be given an additional £40 in bonus funds to play with, giving a total of £60 to play with. Always be sure to read the T&Cs of these offers.

Bet and Get

Find bet and get offers with UK new betting sites. These promotions do what they say on the tin — bet a select amount that is set by the betting site to get a set bonus in return. An example is placing a £5 bet builder on a selected football match to get another £5 bet builder to use on another football match. Your free bet will be credited once your qualifying bet has been settled.

Enhanced Odds

Enhanced odds give extra value to selections on an event. Under the terms of this offer, a price for a market will be boosted to bigger odds to give you a greater return on your money. This is regularly used within the most popular sports such as football and horse racing, but is not exclusive to them.

Loyalty Club

As mentioned above, loyalty clubs are also used by new betting sites. Sometimes also known as VIP clubs, these are designed to reward the most loyal and active players with betting sites. UK new betting sites will often be even more rewarding when having this type of promotion to attract players that are comfortable betting more than the casual player would. Free bets, exclusive bonuses and even real-life rewards have been common perks of playing at a loyalty club.

New Betting Sites To Avoid

If you decide to go with a new betting site that is not featured on our list above, we would always advise doing your research before signing up. The first thing to always look for is that they are licensed and regulated by the UK Gambling Commission (UKGC), which is the governing body responsible for regulating gambling and supervising gaming law in Great Britain. Only sites that are licensed by the UKGC are fit for purpose in this country and all of our new betting sites listed above hold official licenses with the UKGC. This license is the only way to guarantee your safety and security when playing online. To stay on the safe side, it's advised to play with one of the trusted bookmakers that are available above.


What are the best new betting sites?

You can find our list of the best new betting sites in the UK above, with the brands including BetVictor, BetUK and LiveScore Bet.

Are new betting sites safe?

Players can at least access new bookies and their welcome bonuses by using brand-new betting sites. It may also lead to the discovery of betting sites that are superior to the ones you are presently using.

What is the minimum age to use UK new betting sites?

The minimum age to gamble online in the United Kingdom is 18.

What are the most popular sports at new betting sites UK?

The most popular sports to wager on with new betting sites in the UK are, without a doubt, football and horse racing

Why use brand new betting sites?

Players can at least access new bookies and their welcome bonuses by using brand-new betting sites. It may also lead to the discovery of betting sites that are superior to the ones you're presently using.

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